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Helpful Hints
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What is a Confidential Blind Box?
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A Confidential Blind Box allows responses to be forwarded to the advertiser from the newspaper, rather than directly from respondents. In this way, the advertiser remains confidential. This feature is often used by employers so that job seekers do not know the name or address of the employer when responding to employment ads.
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What is a temporary Confidential E-mail Box?
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A temporary Confidential E-mail Box allows advertisers to receive confidential e-mail messages from respondents for the term of the ad, rather than using their own e-mail address. In this way, the advertiser remains confidential.
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What Contact Information is required?
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All required contact
fields are shown in red. Please include area codes for all telephone numbers. The telephone number associated with your credit card must be included for billing purposes. This may or may not be the same telephone number that appears in your ad. A daytime phone number (cellular or pager number is ok) is required so that you can be contacted during normal
business hours.
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How do I make corrections and cancellations?
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If you want to make corrections, order re-runs or cancellations, please contact us by phone.
413-788-1234
8 am - 5 pm Mon-Fri
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What payment methods are accepted?
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We accept the following credit cards:
Visa
Mastercard
American Express
Discover
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When do you want your ad to start?
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If your ad is submitted during business hours, we can usually process it within four hours.
If we receive it after business hours or during weekends, you should expect us to call and
verify your order the following business day.
8:00 am - 5:00 pm Mon-Fri
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When will my ad run?
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Ads submitted online cannot be guaranteed for immediate publication.
Your ad will appear in the newspaper after it has been verified with you and reviewed to see that it meets
our advertising acceptance guidelines. If you need quick placement, please contact us by phone.
Phone: 413-788-1234
Mon-Fri: 8:00 am - 5:00 pm
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How can I write an ad that sells?
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On a classified ad column, there are approximately 28 characters and spaces per line.
The text entry box for ad copy is an approximation. Type your ad copy exactly as you want it to appear. The text will wrap
automatically. Please do not type returns. And don't forget to include the phone number you want to have published.
Here are some additional pointers:- First, get their attention
The first word or two in your ad should clearly state the item you are
advertising: '84 Thunderbird, Collie Pup, Kenmore Dishwasher. People tend
to scan classified ads looking for specific items of interest. If they have
to read your whole ad to find what it is you're offering, you might both
miss a good opportunity.
- Give enough information
Your ad should provide enough information to convince the reader to act. Describe your item in terms that emphasize the benefits it offers the reader.
- Avoid abbreviations
Use caution with abbreviations. We often assume that readers will know what is meant but they usually don't. Cryptic abbreviations might save a little space, but they will also abbreviate results.
- Tell them how to reach you
Don't forget to tell the reader how to contact you and try to make yourself available. Many sales are lost because the advertiser was just too difficult to reach.
- Include the price
Remember to price your items. It is required on all private party ads except garage sale ads.
- Edit your ad
Check your copy for accuracy. Remove nonessential information and insert more benefits for prospective buyers.
- Get help from a pro
Call 413-788-1234 and talk to one of our classified ad representatives.
They are trained, experienced professionals who can help you create a more productive classified ad.
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